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2023 Jeep Wrangler Unlimited Rubicon
*Estimated taxes and fees. All amounts reflect the dealership’s listing. DriversHub assumes no liability for omissions, inaccuracies, or non‑disclosed fees in dealer‑supplied pricing.
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32 days listed
Time on the market may give you some room to negotiate.
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Miles Overview
The 2023 Wrangler Unlimited is the four-door version of Jeep's iconic off-roader, blending open-air freedom with room for five and their gear. Its main rivals are the Ford Bronco and Toyota 4Runner, both offering rugged capability but none matching the Wrangler's removable top and doors. On-road, the Wrangler Unlimited feels truck-like with a high seating position, but its off-road prowess is unmatched, especially with available locking differentials. The cabin is functional and durable, with easy-to-clean surfaces and a rear seat that folds flat for cargo, though rear legroom is adequate rather than generous. Stepping up to the Rubicon gets you the heavy-duty Rock-Trac 4WD system, locking front and rear axles, and a front sway bar that disconnects for extreme articulation. Its 2.0L I4 makes 270 horsepower and pairs with four-wheel drive, giving you low gearing for crawling and enough power to keep up on the highway. Off-Road Plus mode adjusts throttle and traction control for sand or loose surfaces, and the rock rails are standard to protect the body on tight trails.
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Miles Overview
The 2023 Wrangler Unlimited is the four-door version of Jeep's iconic off-roader, blending open-air freedom with room for five and their gear. Its main rivals are the Ford Bronco and Toyota 4Runner, both offering rugged capability but none matching the Wrangler's removable top and doors. On-road, the Wrangler Unlimited feels truck-like with a high seating position, but its off-road prowess is unmatched, especially with available locking differentials. The cabin is functional and durable, with easy-to-clean surfaces and a rear seat that folds flat for cargo, though rear legroom is adequate rather than generous. Stepping up to the Rubicon gets you the heavy-duty Rock-Trac 4WD system, locking front and rear axles, and a front sway bar that disconnects for extreme articulation. Its 2.0L I4 makes 270 horsepower and pairs with four-wheel drive, giving you low gearing for crawling and enough power to keep up on the highway. Off-Road Plus mode adjusts throttle and traction control for sand or loose surfaces, and the rock rails are standard to protect the body on tight trails.
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*Estimated taxes and fees. All amounts reflect the dealership’s listing. DriversHub assumes no liability for omissions, inaccuracies, or non‑disclosed fees in dealer‑supplied pricing.
Negotiation Potential
32 days listed
Time on the market may give you some room to negotiate.
38+ active alternatives
Similar vehicles nationwide
More available alternatives can strengthen your position.
Ask Miles about this car, what it should cost, and how to handle the dealer.
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About this Dealer
Verified Dealer
West Herr Ford of Webster is a car dealer in Webster, NY.