2023 Jeep Wrangler Unlimited Rubicon
*Estimated taxes and fees. All amounts reflect the dealership’s listing. DriversHub assumes no liability for omissions, inaccuracies, or non‑disclosed fees in dealer‑supplied pricing.
Start NegotiationNegotiation Potential
63 days listed
More time on the market may make the dealer open to offers.
$1,047 price drop
The dealer has lowered the price 4 times.
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Miles Overview
The 2023 Wrangler Unlimited is the four-door version of Jeep's iconic off-roader, blending open-air freedom with room for five and their gear. Its main rivals are the Ford Bronco and Toyota 4Runner, both offering rugged capability but none matching the Wrangler's removable top and doors. On-road, the Wrangler Unlimited feels truck-like with a high seating position, but its off-road prowess is unmatched, especially with available locking differentials. The cabin is functional and durable, with easy-to-clean surfaces and a rear seat that folds flat for cargo, though rear legroom is adequate rather than generous. The Rubicon is the hard-core off-road trim, so you give up some on-road comfort compared to the Sahara for serious trail gear like locking axles and a disconnecting sway bar. Its 3.6L V6 makes 285 horsepower and pairs with a part-time four-wheel drive system that includes a 4:1 Rock-Trac transfer case for crawling over rocks. The front disconnecting stabilizer bar and Tru-Lok axles come standard here, letting you tackle trails that would stop most SUVs.
Vehicle Specs
Miles Overview
The 2023 Wrangler Unlimited is the four-door version of Jeep's iconic off-roader, blending open-air freedom with room for five and their gear. Its main rivals are the Ford Bronco and Toyota 4Runner, both offering rugged capability but none matching the Wrangler's removable top and doors. On-road, the Wrangler Unlimited feels truck-like with a high seating position, but its off-road prowess is unmatched, especially with available locking differentials. The cabin is functional and durable, with easy-to-clean surfaces and a rear seat that folds flat for cargo, though rear legroom is adequate rather than generous. The Rubicon is the hard-core off-road trim, so you give up some on-road comfort compared to the Sahara for serious trail gear like locking axles and a disconnecting sway bar. Its 3.6L V6 makes 285 horsepower and pairs with a part-time four-wheel drive system that includes a 4:1 Rock-Trac transfer case for crawling over rocks. The front disconnecting stabilizer bar and Tru-Lok axles come standard here, letting you tackle trails that would stop most SUVs.
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Estimated Monthly Payment
$486
6% APR for 72 months
*Estimated taxes and fees. All amounts reflect the dealership’s listing. DriversHub assumes no liability for omissions, inaccuracies, or non‑disclosed fees in dealer‑supplied pricing.
Negotiation Potential
63 days listed
More time on the market may make the dealer open to offers.
$1,047 price drop
The dealer has lowered the price 4 times.
10+ active alternatives
Similar vehicles within 500 mi of this listing
More available alternatives can strengthen your position.
Ask Miles about this car, what it should cost, and how to handle the dealer.
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About this Dealer
Verified Dealer
Allen Turner Genesis is a car dealer in Pensacola, FL.